How We Do It

We listen to our clients. We look to understand your objectives so that we can effectively profile your brand and your value proposition to explore all the Partnership Marketing possibilities in great depth. Our approach incorporates leveraging all that you have to offer in a marketing partnership and we take the following steps as part of our process:

Partner Value Proposition

Your partner brand will want you to benefit their business somehow. At Geyser, we can do an audit of your assets to develop your partner value proposition so that you can help your partner brands generate incremental revenue, leverage your products, reach your customers or provide them with the content that they are in need of.

End Customer Value Proposition

Developing a sound end customer value proposition is essential to driving the success of your partnership. The end customer (whether a business or consumer) is the one who will ultimately be transacting with your brand or your partner brand and you need to ensure you are providing them with value. At Geyser, we can work with you so that your partner brand offers are effectively messaged and highly compelling and that they outshine the competition; all while keeping within target costs.

Partner Brand Segmentation

Our partner brand segmentation analysis will bring together a large selection of potential partner brands from various vertical categories. We refer to the final product as a 'hit list' of prospective partner brands that engage with similar end customers to that of your business. We analyze the potential partner brands by their size, core competency, marketing assets and other key criteria and ensure that everyone who makes the 'hit list' has what you are looking for. Extrapolating all of the data, we are then able to establish which prospective partner brands bring the most value to the table to help you meet your Partnership Marketing objectives.

Partner Brand Matching

Choosing the right partner brands for your business is another crucial step in the Partnership Marketing process. We certainly attach great importance to it and as a result, we have created a scorecard that numerically scores the potential value and strength of the partner brands from your 'hit list' against your brand and we can then rank them from top to bottom by their level of attractiveness. Evaluating each of the potential partners by using a methodical and scientific model helps us properly assess the quality of each potential 'match' and we can then rank the partner brands accordingly and determine the best matches for your business and prioritize who we will prospect first.

Business Development & Negotiation

We drive the partner business development and negotiation process for you. We can develop the initial pitch followed by a proposal and present to the prospective partner brands and negotiate on your behalf.

Program Execution

It's not all said and done once we bring in a new partnership for you. We are part of the program execution stages to ensure that your Partnership Marketing program gets launched correctly and we leverage our tools and expertise to put the framework in place to ensure that everything goes as planned.

Program Monitoring and Metrics

Geyser can work with you on monitoring your partner programs and on identifying key success metrics in advance so that you can effectively measure your return on investment (ROI) and get a handle over which partner programs are performing best and why.

Results

Geyser is focused on results and that is why we can work with you to health-check your Partnership Marketing programs and optimize them so that you can achieve the level of success you are looking for. We will leverage our unique 'partner optimization tool' and apply it to your specific situation.

You may need a complete solution based on the aforementioned process, or you may simply require a partnership marketing health-check or some training and tools to get you going. We have the expertise to help you grow and transform your business.

Let's talk today… Contact us and we will perform a free, no obligation needs assessment to get you started on your Partnership Marketing program.