Just Green Lifestyle Case Study

Situation

Just Green Lifestyle ('JGL') approached Geyser Marketing Group ('Geyser') in 2012 in preparation for the launch of their new Green Lifestyle Membership products. They were looking for an Agency to develop a partnership marketing program with leading and like-minded ‘green’ brands that could make unique customer offers available for their Member Savings offering.

Solution

The team at Geyser worked to develop the value proposition for the Member Savings program, identified prospective partners and led all deal negotiations to successfully launch several Member Savings partners in to the program.

Results

JGL members are now enjoying exclusive and unique savings from like-minded brands ranging across several consumer vertical categories. This value-added offering makes JGL membership products more meaningful to their members by increasing engagement through offering greater value.