Our Work

Geyser Marketing Group (Geyser) was established in 2003 and is now a leading Partnership Marketing Agency. Geyser's unique Partnership Marketing methodology has been leveraged by numerous companies (both B2B and B2C) to date.

Geyser's clients include:

Demand Metric Research Corporation

Geyser developed a Partnership Marketing strategy for Demand Metric to partner with leading industry associations who had 'small and mid sized businesses' as members and were looking to acquire new and exciting content for them. Geyser used their partner matching methodology and scorecard to shortlist options for partnership. Geyser then developed a partner prospect pitch for each prospective partner and led the business development efforts to engage, negotiate and deliver the marketing partnerships for Demand Metric. Geyser was able to secure quality partners for Demand Metric by proposing both a compelling partner value proposition and member value proposition to the prospective partner brands.

"We turned to Geyser Marketing Group to help us 'health-check' our existing marketing partnerships. Their proven process and methodology gave us loads of insight on how we could do a better job with our partner program. The team at Geyser has helped us improve our existing relationships to get more out of them and furthermore, they have led a successful effort to generate the right partners for us going forward."

- Jesse Hopps, President & CEO, Demand Metric Inc.

Export Development Canada (EDC)

EDC chose Ron Kunitzky from Geyser to run an in-house Partnership Marketing Seminar for their strategic programs & operations team. The Seminar featured strategic partnership development and engagement frameworks that EDC would leverage to broaden its strategic partnership initiatives and enhance operational efficiencies. Ron was able to demonstrate how to leverage tools and techniques like 'partner scorecards', 'partner pitch presentations', 'deal proposals' and 'snapshots' in an interactive session that would streamline their processes.

"Geyser Marketing's strategic partnership seminar provided us with an excellent methodology to improve our strategic partnership program.
Ron's insights - inspired by his extensive private sector experience - have helped us improve the focus of our partnership business development efforts while looking forward and effectively developing new strategies and partnerships. His dynamic and pragmatic approach personifies the cultural dimensions necessary when organizations intend to leverage partnerships as a key component of their growth strategy. "

- P. Luc Dupont, Director - Strategic Programs & Operations, Export Development Canada

Canadian Institute of Chartered Accountants (CICA)

The CICA chose Geyser to develop affinity marketing partners for their CA Member Savings program. Geyser worked on the analysis, partner brand matching, prospecting, negotiation and closure of several new marketing partners for the program.

"When we needed a marketing agency to build our affinity marketing program, we chose Geyser Marketing Group because of their partnership marketing expertise and extensive network. Ron and his team have been great to work with and have identified and delivered numerous, valuable offers from leading Canadian brands. "

- John Tabone, Manager, Member Value & Research Services at Canadian Institute of Chartered Accountants

MBNA

MBNA has brought in Ron Kunitzky from Geyser on several occasions to give training seminars to their team. The purpose of the seminars was to empower and inspire the MBNA team to better connect their partners to their organization. By leveraging tools and techniques in an 'interactive session' centered on the MBNA value proposition and their current partnerships, the attendees benefited from tried and tested methods that would further engage their partners and continue to build the social and commercial capital of the MBNA brand.

"Our team was thoroughly impressed with the level of knowledge and expertise that your company possesses. It is clear that Geyser Marketing Group understands the complexities of Partnership Marketing and how to be successful in a very competitive space, however, what impressed us the most was your ability to make the learning's relevant to our business challenges. You took the time to analyze our business needs and ensured that the information you presented would help us to be better prepared to solve our business challenges."

- Patrick Robineau, VP, Partnership Management & Sales, MBNA Bank Canada

Ubisoft

Geyser worked with Ubisoft to leverage alternate partner channels with brands that could give them exposure in retail environments that they currently didn't have. Geyser worked with Ubisoft to develop a partnership with Cardinal Watches and launch a national promotion in Sears' stores.

"Geyser Marketing Group provided us with partnership opportunities with brands like Cardinal Watches, therefore expanding Ubisoft's visibility to new channels such as Sears Canada. We appreciate Geyser's professionalism and their understandings of what our business needs are."

- Lucile Bousquet, Director of Marketing, Ubisoft

1-800-GOT-JUNK?

Geyser was selected by 1-800-GOT-JUNK? to develop a variety of distribution partner programs for their junk removal service from business sectors such as retail and loyalty to drive new customer acquisition for the world's leading junk removal company. Geyser developed a series of initiatives with key marketing partners across North America and used behavioral analysis in the selection process to increase sales traction for the service.

"We looked to Geyser Marketing Group to provide us with a road map to establishing strategic marketing alliances with national retailers and member clubs. Their experience and expertise has helped 1-800-GOT-JUNK? generate significant exposure with our brand resulting in maximum results with our new partners."

- Steve Wallace, Director National Accounts & Strategic Alliances

CoastalContacts.com

CoastalContacts.com (a leading global online seller of eye care) chose Geyser to work with them on developing partnerships with various online 'customer perks' programs for their Canadian property; ClearlyContacts.ca. Geyser worked to develop added value partnerships with partner brands in the wireless, credit card and insurance verticals.

"Geyser Marketing and Ron Kunitzky were referred to us by a trusted business colleague to assist in identifying and establishing new partnerships for our contact lens and eyeglasses service offering. Ron was asked to "think big" and as a result made numerous introductions for Coastal to significant potential partners throughout North America. His approach is very professional and methodical. The result has been excellent as we have established productive relationships in the United States and Canada that greatly increase our reach and brand exposure. We are pleased with the performance of Geyser Marketing and have no hesitation in working together again in the future."

- Terry Vanderkruyk, VP - Corporate Development, Coastal Contacts Inc.

Roscan

When Roscan was looking to boost their presence with retail partners, they chose to work with Geyser on a series of initiatives to increase shelf space and drive sales traction in-store for their offering. One of the key initiatives that Geyser worked on with Roscan was the selection and development of licensing initiatives for Roscan's line of kitchen gadgets. Geyser provided the strategic direction, tools and templates and guidelines for Roscan's licensing program.

"We took on the services of Geyser Marketing Group to help us optimize our retail channel relationships as well as explore new areas like Licensing Marketing Partnerships which has already had a significant impact on our business. As a result, we are very pleased to be working with Ron and his team."

- Peter Corrado, Vice President, Roscan

Cardinal Watches (Wenger's Ltd.)

Cardinal Watches (Wenger's Ltd.) worked with Geyser Marketing Group to facilitate a partnership with Pearl Drums where Cardinal developed a unique co-marketed product called the 'Tymekeeper' for buyers of select Pearl drum kits to receive as a gift with purchase.

"Geyser Marketing Group has played a key role over the last couple of years in developing new marketing strategies with key retail partners and leveraging our assets to open up new markets through effective online marketing and added value opportunities with other brands."

- Fred Wenger, Vice President, Wenger's Ltd.