Partnership Marketing

Partnership Marketing is a marketing collaboration of two or more organizations with the intent to develop a mid-term or long-term marketing program designed to meet each of their respective business goals. The need for a Partnership Marketing program exists when one organization can accomplish their goals more effectively by leveraging the complementary strengths of another organization pursuing a like customer base.

Today's brands are leveraging Partnership Marketing in many ways.

Here are some of the most common uses.

Digital Marketing

  • Leverage social media assets like Facebook, blogs and podcasts
  • Collaborate on search and display advertising campaigns
  • Leverage email and website placements from partner brands
  • Sponsor or advertise in a partner brands mobile app

Direct Marketing

  • Sharing customer access to discreet channels
  • Featuring added-value offers from partner brands
  • Offering short-term partner promotions to spike response rates

Sales Promotion

  • Collaborating to capitalize on the strength and appeal of partner propositions
  • Leveraging stronger promotional messaging
  • Holding seasonal and sector-specific activities to gain more sales traction

Advertising

  • Demonstrating both brands' might and strength behind a single joint initiative
  • Collaborating to create new concepts, products and identities
  • Leveraging social media and e-newsletters to create awareness

Branding

  • Enhancing brand equity through shared attributes
  • Forming deeper customer connections through established brand preferences
  • Positioning and aligning to brands with strong core values

Retail

  • Leveraging in-store coupons
  • Supporting retail loyalty programs and promotions
  • Driving awareness through co-op advertising in key marketing collateral

It's no wonder that Partnership Marketing is one of the fastest growing Marketing strategies around the globe today. At Geyser Marketing Group – Partnership Marketing is our business. We have a unique methodology which weighs your brand against all types of Partnership Marketing programs including shorter term tactical co-promotions as well as longer term strategic affiliations and our unique approach to partner matching pairs your brand to the right partner brands so that you can effectively achieve your marketing objectives. Our results speak for themselves and we have worked with many category leaders to date.

Contact us today, so we can discuss how we can incorporate the practice of Partnership Marketing into your business!