Partnership Marketing – The Book
About the Book – Partnership Marketing (Wiley)
Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level.
Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept.
A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less.
Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align Partnership Marketing objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more.
Praise for Partnership Marketing (Wiley)
"Want to extend the power of your brand without being left with the short end of the partnership stick? Read Partnership Marketing to get a deep explanation of the intricacies that make for a win-win in a marketing partnership with a roadmap for how to get there."— Roy A Young, President, MarketingProfs
"Partnership Marketing is a must-read for any business owner or professional that is looking to take their business to the next level by leveraging marketing partnerships. Ron lays out a practical guide on how to look at your company's assets to create a plan for new or existing partnerships. In addition, this book will help you to make an honest assessment of your current partnerships to ensure you are maximizing the return for your company as well as your partner companies. This is a book that business students should study and partner and non-partner professionals should use."— Dan Morton, Director of Strategic Partnerships, Reliant Energy, LLC
"If this book had been published 20 years ago it would have made my life so much easier in explaining what partnership marketing is to brands! This is the ultimate a-z of partnership marketing and is fully comprehensive but in a very readable way. It has tons of real-life examples of excellent partnership marketing case studies. You can pick it up and read snippets and feel like you have learned something about partnership marketing. You can refer to it for guidance and you can remind yourself of different and varied creative partnership marketing options just by having this book near you and dipping into it. Every brand owner and marketing professional should read it and open their eyes to the fantastic potential, cost-effective options and opportunities that partnership marketing can give them. Don't be without it!"— Chris J. Reed, Regional Partnerships Director - Asia Pacific, Partnership Marketing
"Ron has created a first in the field of partnership marketing. All the essentials of this developing arena are captured here in a concise and illustrative manner. I highly recommend it for all current and aspiring partnership marketers."— Mike Burnette, Director of Partnership Marketing, Meredith Corporation